As animal lovers, we're honoured to announce that we are officially approved by PETA as a certified vegan brand.
YAY! WE ARE PETA APPROVED!
WHAT DOES THIS MEAN?
bBold values the protection of animals and we can confirm we do not conduct or commission any animal tests on ingredients, formulations, or finished products and we pledge not to do so in the future…. So basically, there are no animal products involved in any part of the creation or production of our fabulous products.
“The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.
Like humans, other animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.
PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means.”
Source - peta.org.uk