Find your formula: What fake tan formula should you be using?

we get it. finding the right fake tan formula for your skin and lifestyle can feel like a full-time job. that’s exactly why we’re here; to make it easy. 

at b·bold, every formula is designed to give you that effortless, sun-kissed colour while actually loving your skin. vegan. cruelty-free. gluten-free. dermatologically tested. because your standards are high and honestly, so are ours. 

our formulas? silky. streak-free. packed with skin-loving ingredients that leave your skin feeling soft, smooth, and smelling unreal. 

now let’s find your perfect formula. 

tanning mousse

if you like your tan routine classic, reliable and impossible to mess up, this is the formula for you. 

our tanning mousse formula makes application easy. aloe vera, vitamin e and PENTAVITIN keep the skin soft and hydrated whilst giving you a deep, even colour that looks good for up to 7 days. plus it’s strawberry scented. what more could you want?  

tanning mousse is perfect for  

tanning serum

tanning serum is a rich, nourishing formula designed to work and adjust to your skin tone for the most effortless-looking result possible. packed with avocado oil, acai berry oil and PENTAVITIN, it leaves skin feeling calm, hydrated and smooth while your tan develops.  

it’s also one of our most innovative formulas yet. the air-powered design means it dispenses smoothly without needing to be pumped like a traditional tanning bottle. clean, easy and effortless to use.  

it’s also suitable for eczema-prone skin, so if your skin needs something a little gentler. this is the formula for you.  

tanning serum is perfect for  

tanning liquid 

tanning liquid is a lightweight, quick-drying formula that fits effortlessly into your routine without slowing you down. infused with raspberry seed oil and vitamin e, tanning liquid gives a fresh-looking colour while keeping the skin hydrated. no stickiness and no waiting around.  

perfect for  

express tanning mousse

express mousse is an ‘always running late’ girls dream.  

this is an express version of our classic mousse formula. the same easy application, just faster results. our express formula develops in just 60 mins so you can apply, run errands and rinse when you’re ready. 

infused with PENTAVITIN for lasting hydration and niacinamide to help support your skin barrier, this formula doesn’t just tan, it works while it develops. 

apply. Develop for 60 minutes. rinse. done. 

express tanning mousse is perfect for:  

instant airbrush

instant airbrush is our TikTok viral instant tan that washes off. a no-commitment spray that gives instant colour, smoothing and blurring skin in seconds.  

the water-resistant formula, stays put for up to 24 hours. throughout the day, nights out and even a light rain shower. no stress, just instant, all day results. 

it’s your instant tan fix for legs, arms and chest. anywhere you need it.  

Instant airbrush is perfect for